If all the crack marketing people at MonRoi were looking for was increased name recognition among chess blog readers, then they have surely succeeded. Of course, if they also wanted their potential customers to associate positive thoughts and feelings with their brand then they might need to rethink their approach.
The more I think about their recent spat with Mig (and perhaps the earlier controversy about game score copyright), the more it seems to me that that they are acting very much like monopolists. While we chess players don't yet have a competing electronic scoresheet product to move to, we do have a handy, inexpensive substitute in paper and pencil. Best not to provoke your customers, eh?
Here's a round-up of recent blogosphere posts on L'affaire MonRoi:
The more I think about their recent spat with Mig (and perhaps the earlier controversy about game score copyright), the more it seems to me that that they are acting very much like monopolists. While we chess players don't yet have a competing electronic scoresheet product to move to, we do have a handy, inexpensive substitute in paper and pencil. Best not to provoke your customers, eh?
Here's a round-up of recent blogosphere posts on L'affaire MonRoi:
- Mon Dieu, MonRoi! - Chess, Goddess and Everything
- Annals of Corporate Chill - thepHtest
- Did I say chess is like boxing? - Reassembler
- My Monroi is evil - Confessions of a chess novice
- MonRoi - A Slice of Fried Gold
- Those pesky weeds - Chess improvement by effort (achoo!)
No comments:
Post a Comment