Thursday, May 31, 2007

MonRoi ignites (and unites) the blogosphere

If all the crack marketing people at MonRoi were looking for was increased name recognition among chess blog readers, then they have surely succeeded. Of course, if they also wanted their potential customers to associate positive thoughts and feelings with their brand then they might need to rethink their approach.

The more I think about their recent spat with Mig (and perhaps the earlier controversy about game score copyright), the more it seems to me that that they are acting very much like monopolists. While we chess players don't yet have a competing electronic scoresheet product to move to, we do have a handy, inexpensive substitute in paper and pencil. Best not to provoke your customers, eh?

Here's a round-up of recent blogosphere posts on L'affaire MonRoi:

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