The Patzer's Tale has some recommendations for improving the US Championship, including blogging-related ones:
The champblog was a good idea, but needs to be expanded. A couple of interested players could be drafted as featured star bloggers, updating several times a day.
Add multimedia content. Have a couple of people taking photos all day, everyday. Post the photos online. Record some audio or video in the skittles after each round and post it to the website (maybe as a podcast). You could even have a video confessional booth like on reality TV shows.
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