Tuesday, January 04, 2005

A chess makeover?

Several years ago, the look-out was grim. Falling attendance at tournaments, dropping sales of chess-sets and reports of school chess clubs closing across the world pointed to an eventual decline and, perhaps, an end to chess as we know it....

A series of strategic focus groups identified an image problem. “Kids felt that we were too hidebound, unable to appeal to their more radical side” ...

The answer was a total overhaul of the game’s image, beginning with the name. “We conducted a survey and established that ‘Xtreme Chequerboarding’ was a more accepted name amongst key demographics."
Read "Chess Seeks Youth Market: 'Xtreme Chequerboarding' launched" from The Chaser News.

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